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Brand Management Casebooks | ||||
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CDC Casebooks are a compilation of the best selling case studies categorised based on management concepts, industries and companies. These casebooks intend to serve as a handbook of model case studies for students, teachers, researchers and practitioners in the management world. Our Casebooks are exemplary resources designed to help deepen knowledge on the management theories and concepts helping to enhance their decision-making skills. | ||||
Brand Management - Vol. IPrice: $35 ( INR)
Hardcover edition
ISBN 81-314-0696-2
Showcases the branding efforts undertaken by some of the world’s most renowned companies, which are or have been market leaders or strong competitors in their respective industries.
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Brand Management Vol. IIPrice: $25 ( INR)
Hardcover edition
ISBN 978-81-314-2201-4
The cases given in the book are based on companies in the real-time business environment that have become brands – either iconic or cult brands. This book includes interesting case studies about various brands that became powerful brands, brands that were losing out their value, companies that were trying to restore their brands, etc.
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